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Applied Research Design for Business

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Rs 425

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This text addresses the synergy between quantitative and qualitative approaches to research in business in one textbook. Accessible discussions it takes students from the simple beginnings of descriptive statistics through to the advanced level of multivariate techniques.
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13 Digit ISBN
9780071321099
Publication Year
2011
Authors
Caroline Page
Book Edition
1
Book Binding Type
SOFTCOVER
Number of pages
344
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This text addresses the synergy between quantitative and qualitative approaches to research in business in one textbook. Accessible discussions it takes students from the simple beginnings of descriptive statistics through to the advanced level of multivariate techniques.
Part One The Nature of Research
Chapter 1 ResearchConcepts
Chapter 2 The Research Process
Chapter 3 The Nature of Variables
Part Two Data Collection, Analysis, Synthesis and Reporting
Chapter 4 Data Collection
Chapter 5 Data Analysis: Making Sense of the Words a Pictures
Chapter 6 Exploring the Numbers
Chapter 7 Testing the Numbers for significance
Chapter 8 Data analysis for large data sets
Chapter 9 Synthesis and Interpretation
Chapter 10 Reporting result - written
Chapter 11 Reporting Results
Chapter 12 A Full research study example
Appendixes
Glossary
Index
Caroline Page
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