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advertising books

Advertising in simple terms is a means of communication usually adopted by product manufacturers for promotion or creating awareness among potential customers regarding the benefits of their respective products. Advertising in itself is a very vast subject and ever growing. Advertising strategies and market scenarios have changed over the years and it is almost impossible to predict how to go about with an advertising strategy without completely understanding basics of the concept. A bad or ill-timed advertising campaign can ruin your reputation just as quickly as you made it up.

There are many different types of books available for mastering this multifaceted subject. TMH offers you the best-in-class adverting books that money can buy. Our books give you a comprehensive overview of advertising right from principles that were used in the turn of the century to the latest advertising strategies used by online marketers. TMH range of advertising books include all time favorites such as ‘Nine Secrets of Advertising’, ‘Ride the Change’, ‘Advertising Media Planning’ and ‘The Handbook of Strategic Public Relations and Integrated Communications. With the Indian market growing at a tremendous pace, we have also included some India-specific advertising books such as Indian Advertising: 1780-1950 A.D. These books take readers through the changing times when the whole concept of advertising changed with the onset of modern communication platforms. TMH ranges of advertising books are ideal for startup entrepreneurs and professional advertisers alike.

You can directly place your order for TMH advertising books and we’ll have it shipped for free and delivered within 4-5 business days. Go ahead, place your order today!

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Media Planning And Buying

Media Planning And Buying
Menon
Rs 525

Indian Advertising: 1780-1950 AD

Indian Advertising: 1780-1950 AD
Chaudhuri
Rs 950

Advertising Media Planning 7/E

Advertising Media Planning 7/E
Baron
Rs 650

Learnings Of An Advertising Practioner

Learnings Of An Advertising Practioner
Krishnamurthy
Rs 325

The Dentsu Way

The Dentsu Way
Sugiyama
Rs 375
 
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